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Silvertone 4500-A "Election" (1936)

Silvertone 4500-A "Election" (1936)
Silvertone 4500-A "Election" (1936)
Sold by David Spivey on August 9, 2012
Listed price on date of sale - $139.00
This Sears radio was nicknamed the "Election" because it was advertised by Sears as a perfect way to listen to the 1936 Presidential election results. Purportedly this was the first Bakelite radio sold by Sears under their Silvertone label. This black ebony Bakelite case is in perfect condition, no cracks, chips or hairline cracks. I believe the grille cloth is original. And the radio is playing well, picking up my local AM stations well with its antenna wire extended. Sears claimed that this radio took first prize in the Modern Plastics Competition as "an object of outstanding beauty." It originally sold for $9.89 in 1937. The complete original label is on the bottom. About 9-1/2"W x 6-1/2"H x 5-1/2"D.
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